French sales of wine have steadily been losing market share to international competition. Sales suck so bad that some French wineries are resorting to ruthless American and Austrlian tactics of giving your wine a catchy name (think: Fat Bastard) and a catchy picture (think: Yellowtail).
Trying to be progressive but not offensive to French oenophiles, one wine's name is "Arrogant Frog". The response from some wineries was that the name was "shocking". The Marketing Director for "Cheese-Eating Surrender Monkey" wine was not available for comment.
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