This has got to be one of the funnier lawsuits I've seen in a while. Although the Johnson and Johnson lawsuit against the Red Cross may have some legitimacy, it doesn't matter. The financial advances that they make in the short term (assuming they win the lawsuit) will do nothing for winning the hearts and minds of an entire generation who may associate their name and/or brand with a singular act that's been likened, in the blogosphere, to kicking puppies.
Take a page from the American Red Cross and what a single (legitimate) act, infamously known as the "coffee and donuts" issue, did to impact the opinions of an entire generation of WWII military personnel and families.
Link to Johnson and Johnson's Corporate Blog, JNJ BTW, is here.
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