Back in August, a few friends and I watched "An Inconvenient Truth" on an outdoor movie screen against the backdrop of the sunset on Lake Geneva. It's a rocking setting - even better than Screen on the Green in DC (imho) but maybe comprable to Red Rocks in Colorado.
The movie "theater" was open-air and had a tilting pneumatic-driven movie screen that came complete with its own dramatic music as it tilted. It is built explicitly for the summer (taken down in the late summer) and looks so much more appealing than the existing movie theaters in Geneva.
We drank overpriced beer, ate a complimentary ice cream, watched the sunset (and consequently got quite cold), and felt really guilty about having ever driven a car (thanks Al). Some suggestions to Orange Cinema to make this a more entertaining event:
- Unless they're being served by midgets, midget beer isn't all that funny. Tiny .5 liter cans of Heineken are the sort of thing you expect to find in Spencers next to the sex dice and tequila lollipops.
- Even though the audience for the movie may be more "documentary-friendly" don't use the opportunity to foist a 1-hour amateur documentary on mentally-damaged (ahem, impaired) Swiss people and advertise it as a "trailer".
- Let the VIP seats go. If the jerks don't have the ability to get there when the show starts, they should deserve to be sitting in the front row or nosebleeds.
- Less talky-talk about the movie before you show the movie. It's nice that you can read printouts from Hollywood.com or the New York Times entertainment section, but we have no need - or desire - to listen to you ramble. Don't mistake the tolerance of the Swiss for an engaged audience. In fact, a majority of us in Geneva aren't even Swiss. Watch your back.
- Instead of ice cream, try better giveaways - like trial-period phone service or free phones. Hell, you're competing with Swisscom anyway - why not try and take some marketshare?
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