Tuesday, October 24, 2006

Nowhere but Switzerland

So Nestle tried to repackage one of their brands, Callier, to make it sexier. Here's an article in swissinfo.ch that I find remarkable for a few reasons:
  • The CEO has cancer and Nestle expects her to come back and turnaround operations on the failing brand.
  • A Swiss supermarket chain decided to stop stocking Callier because of the price increases.
  • Complaints about the packaging having too much unrecyclable content were noticed.

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