THE FOLLOWING IS NOT A PAID ADVERTISEMENT*Through my travels over the past 8 months, I've noted that going to a Best Western in Prague is not the same as visiting the BW Hitching Post Inn in Cheyenne, Wyoming. In fact, most Best Westerns in Europe seem to exceed the standards that I've come to expect from the world's largest buyer of plastic ice buckets, cellophane-wrapped plastic cups, and bolted-down TV remote controls.
BW's European growth plan is centered on a simple idea: buy independently-owned hotels in good target locations and gateways that seek brand affiliation. In my experience with the hotels in Europe, it's worked. In the end, you get a good hotel room in a great location for an okay price. Leveraging services like online booking also kicks the pants off of other European competitors who are slow to adopt Internet standards.
* However, anyone can feel free to pay me at any time.
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